When writing your ad remember:

A picture is worth a thousand words it is a proven fact that buyers view the ads with pictures and skip those without pictures

An analysis of the language used in real estate ads shows that certain words are powerfully correlated with the final sale price of a house.

Words that are specific, straightforward physical descriptions of the home itself such as Corian, Granite, Maple, whilst the buyer may not like maple or granite, it does denote the house is not a fixer upper and correlates to a higher sales price.

Gourmet, State of the Art both tell the buyer the house is on some level a superior home.

Emphasize descriptive terms, especially “new,” “granite,” “maple,” and “move-in condition.”